Davaney Lee Portrait

Davaney Lee's
PORTFOLIO

BRAND MARKETING | PUBLIC RELATIONS | CONTENT CREATOR

+62 811 9695 8898 | davaneylee@gmail.com | linkedin.com/in/davaney-lee

BRANDS & PARTNERS

Laneige
AmorePacific
Lalaspeed E-Kart
Systema
DEAD Enterprise
ZUS Coffee
Royale Fruits
Malaysiakini
Profile
142Posts
12.5kFollowers
890Following
@davaneylee

I am a Psychology major passionate about marketing, public relations, and the beauty industry. I specialize in event marketing, sponsorship coordination, and brand storytelling by combining analytical thinking with creative execution. My goal is to drive consumer engagement and brand development through impactful content and campaigns.

MY Niche & SPECIALITIES

Campaign Planning
PR & Seeding
Content Creation
Event Management
Center Graphic
Social Media Strategy
Visual Design
Brand Storytelling
Beauty Industry

Campaign SNAPSHOT

Stepping Stone Project
Stepping Stone NGO
Stepping Stone Designs
Stepping Stone Volunteer
PSA Open Booth
PSA PR Strategy
PSA Event Management
Laneige Retail Activation
Lalaspeed Poster 1
Lalaspeed Poster 2
Lalaspeed Photoshoot 1
Lalaspeed Photoshoot 2

Recent VIDEOGRAPHY

Laneige TikTok Reels

Neo Cushion campaign launch content

Laneige IG Story

JuicePop Box Lip Tint promo

Laneige Content

Water Bank Aqua Facial showcase

Laneige Pop-up

Sephora event coverage

Lalaspeed POV Content

E-Kart raceway socializing event

PSA Event Promo

Boosting event visibility & engagement

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Future campaign slot

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Case STUDY 1

Laneige Malaysia

Supported social media planning and executed content across Instagram and TikTok for campaigns including Neo Cushion and JuicePop Box Lip Tint. Coordinated PR/KOL seeding, prepared PR kits, and managed retail pop-up operations at Sephora and Mid Valley.

  • + Campaign Execution
  • + PR & KOL Seeding
  • + CRM & Trade Marketing
Case STUDY 2

Lalaspeed E-Kart Raceway

Led a team of 3 in developing social media strategies and rebranded the company's visual direction with a new brandbook. Pitched and secured a major socializing event collaboration with DEAD Enterprise.

  • + 206% Increase in Views[cite: 1]
  • + 200 New Followers[cite: 1]
  • + 70-90 Event Attendees[cite: 1]
Case STUDY 3

Event & PR Management[cite: 2]

Oversaw marketing strategies and secured high-profile corporate sponsorships for major university events[cite: 2]. Organized open booth events and utilized analytics to improve engagement strategies[cite: 2].

  • + Over RM100k Sales Generated[cite: 1]
  • + 5 Major Corporate Partners Secured[cite: 2]
  • + 100+ Event Participants[cite: 2]